Overview

Designed for professionals, Nespresso Professional offer a range of coffees, machines and services specifically tailored to businesses. Working with their brand guidelines, we were commissioned to design a variety of projects, ranging from sustainability focussed digital campaigns to infosheets and social media campaigns.

Email and Infographic

As part of an integrated marketing campaign, we designed an email and infographic with the topic of sustainability at its heart. Nespresso has made 3 key commitments to create a positive impact: reducing, reusing and recycling, supporting farmers’ livelihoods and creating a carbon neutral cup of coffee. Using Nespresso’s recently updated brand guidelines and colour palette, the assets had to be informative and reflect Nespresso’s high end brand identity.

Info sheet

The info-sheet needed to be a concise and informative summary of Nespresso Professional’s flexible business propositions, on a 2-paged document that could be printed to A4 or A5 if needed, but that also worked well on mobile.

Social advertising

We worked on several digital ad campaigns, such as carousel ads for FaceBook, LinkedIn banners and Twitter ads.

With thanks

To the ReallyB2B team for providing a clear brief and great copy.