Overview

Irish Life Health is a private health insurer in the Republic of Ireland. Irish Life Health is part of the Irish Life Group, who also provide pensions, investments and life insurance. Working with their existing branding and with the provided copy, we designed projects that included desktop eBooks, infographics, mobile tipsheet guides and direct mail.

Desktop eBooks

The style of the eBooks needed to be people-orientated, steering clear of dry facts and focusing instead on telling a fun and engaging story to give an overview of the implications and relevance of mental health for the workforce. Irish Life Health wanted to position itself as the perfect partner for businesses prioritising the wellbeing of their employees because of the potential impact this can have on the wider business.

Infographic

The infographic showcases the changing expectation of the Irish workforce in the aftermath of the pandemic in an accessible and engaging way.

Direct Mail

We designed a 4pp booklet that explains the nature of Irish Life Health’s Mental Health Guide benefit. It was send out as part of a direct mail piece.

With thanks

To the ReallyB2B team for providing a clear brief and great copy.